Business SMS remains remarkably effective but coming up with a responsive and professional text message sample and getting it across effectively in just 160 characters is trickier than at first glance.
1) Attention Grab
Stop the recipient in their tracks. You’ve interrupted their day with your SMS marketing text, you’d better make this interesting or you’ll be consigned to the bin in seconds.
2) Make your offer
This needs to clear and concise. No waffle, no room for interpretation or vagueness. Punchy is the keyword.
3) Call to action
So how do I respond? Is there a code for a website? Do I have to quote a code over the phone? Will the offer automatically swing into action when a make a purchase? If I’m clicking through a link in the text, is the website fully mobile optimiZed for the device I’m using?
Whatever call to action you choose, it needs to crystal clear and very intuitive.
4) Provide an opt out
All SMS marketing campaigns are required by law to include an opt out, allowing customers to get off your list quickly and easily. This uses up precious characters but is vital in protecting your integrity and lawfulness as an SMS marketer.
The opt out is best handled by consumers texting in a simple code to a 5 digit short code.
E.g To opt-out text abcd to 80945.
So it’s no small task to achieve all this in an ungenerous 160 characters.